Digital campaign
Google, LinkedIn, Facebook and InstagramTargeted advertising, lead generation, audience segmentation and remarketing — aimed at buyers, importers, distributors and trade visitors, from first awareness through to registration.
Dedicated marketing investmentEGP 10M+
Spread across every channel that reaches buyers — for strong market visibility, qualified visitors and international purchasing power at the show.
Digital advertisingOutdoorRadioPRInfluencer marketingWhatsApp & SMSEmail marketingInternational buyer acquisitionVIP engagement
Target audience & visitor profile
The whole food value chain, with a focus on trade buyers
Importers, exporters & distributors
Local and international importers, distributors, wholesalers and trading companies looking for new products and suppliers.
Retailers & specialty stores
Organic markets, health-food stores, specialty and independent food retailers.
Hotels, restaurants & hospitality
Hotels, resorts, restaurants, catering companies and hospitality procurement teams.
Modern trade & retail
Supermarket and hypermarket chains and other major retail groups.
E-commerce & delivery platforms
Online grocery, e-commerce and food-delivery platforms.
Manufacturers & producers
Food and beverage manufacturers, organic brands and emerging food businesses.
Investors & decision-makers
Business owners, investors, procurement professionals, category managers and CEOs.
Visitor acquisition. Dedicated databases and targeted communication for each audience segment, so the campaign reaches professionals with real purchasing, sourcing, investment and business-development potential.
Integrated advertising & media
Eight channels, one campaign
Public relations
Leading Egyptian newspapers, news and business mediaA PR calendar covering before, during and after the show: press releases, announcements, interviews, industry stories and exhibitor highlights.
Radio
Leading Egyptian radio stationsPromotional spots and mentions in the weeks before the show, building awareness and driving registration.
Outdoor
11–12 high-traffic locationsHigh-visibility billboards on main roads and in commercial and business districts across Greater Cairo.
Influencers & chefs
Egyptian food creatorsFood influencers and chefs with strong reach in food and beverage, to add credibility and pull visitors to the hall.
WhatsApp & SMS
Under the official show nameDirect messages to qualified companies, buyers and decision-makers: invitations, registration reminders and show-day updates.
Email marketing
B2B database campaignsA sequence to decision-makers, purchasing teams, importers and retailers — from first awareness to registration and attendance.
Press conference
Before the show opensMedia, journalists, industry representatives and partners hear the official announcement and receive press materials.
Outdoor campaign
On the roads your buyers drive every day
11–12 strategic locations across main roads and commercial districts, chosen for traffic density, audience profile and closeness to key business areas.
Mohandeseen26th of July AxisZamalek6th of October BridgeAbbas El-AkkadHyper OneDowntownGarden City40 GalleriaDahshour RoadRing Road
Campaign reach & exhibition targets
What the campaign is built to deliver
Backed by a visitor-acquisition strategy that combines mass awareness with highly targeted B2B channels and international buyer engagement.